[ Tips ] 一分鐘使用導覽
商品編號： 9-615-017 出版日期： 2014/07/23 作者姓名： Zhu, Feng 商品類別： Operations management 商品規格： 16p 再版日期： 2015/08/21 地域： China 產業： 個案年度： -
商品敘述：
Qihoo, one of the largest Internet companies in China today, was founded in 2005. The company started its business by offering a security software product, and quickly dominated the market in China after its unusual move of giving its product away for free in 2009. Later, it expanded its offering to cover a broad spectrum of Internet and mobile security products. In 2012 the company launched its own Internet search engine called So.com. By August 2013, So.com captured 18% PC market share, and had posed a threat to Baidu, China''s largest and most established search engine provider. Yet to compete against Baidu and other Chinese Internet giants in the long run, Qihoo needed to find a way to replicate its PC market success in the mobile market. How could Qihoo continue to evolve its search engine business and what was the best mobile strategy to help the company grow?
涵蓋領域：
Business models;Internet;Competitive strategy;IT management;Operations strategy;Information systems
相關資料：
, (9-616-011), 23p, by Feng Zhu
哪些人也有訂購？